Cloudflare Web Application Firewall (WAF)
Protect Your Web Applications Against Modern Threats - Powered by Cloudflare, Delivered by TechPower
As an authorised Cloudflare partner, TechPower helps enterprise organisations deploy and manage the Cloudflare WAF as part of a broader application security strategy. Whether you are protecting customer-facing portals, internal applications, or mission-critical business systems, Cloudflare WAF delivers intelligent, scalable protection without the operational overhead.
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Overview
Web application attacks are among the most common entry points for data breaches and service disruptions. SQL injection, cross-site scripting, credential stuffing, and zero-day exploits continue to target enterprise environments daily.
The Cloudflare WAF is a cloud-native web application firewall that sits in front of your web applications and inspects every incoming request in real time. Powered by machine learning and backed by threat intelligence drawn from one of the world's largest network footprints, it blocks both known and emerging threats before they reach your infrastructure.
Unlike legacy WAF solutions that require extensive tuning and dedicated security staff, Cloudflare WAF is designed for fast deployment, centralised management, and seamless integration with the wider Cloudflare application security portfolio.
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Key Capabilities
Global Threat Intelligence at Scale
- Cloudflare processes over 126 million HTTP requests per second at peak across its global network
- Threat data from millions of protected web properties feeds continuously into the WAF engine
- Rulesets are updated automatically to address newly identified attack patterns, including zero-day threats
- Protection is active globally from day one, with no hardware or on-premises deployment required
Machine Learning-Powered Detection
- The WAF uses machine learning models to identify and block emerging threats in real time
- Detects attack patterns that fall outside traditional rule-based methods, including novel zero-day exploits
- Reduces the risk of false negatives without requiring manual rule configuration by security teams
Managed and Custom Rulesets
- Comes pre-configured with core OWASP Top 10 rules to address the most prevalent layer 7 attack vectors
- Cloudflare-managed rulesets provide fast protection against newly discovered vulnerabilities
- Custom rulesets allow organisations to define and enforce application-specific security policies
- Rules can be built through an intuitive dashboard interface or managed via Terraform for infrastructure-as-code environments
Advanced Request Inspection and Controls
- Every request is inspected against the active rule engine and current threat intelligence
- Suspicious requests can be blocked, challenged, or logged based on organisational requirements
- Supports advanced rate limiting to prevent abuse and automated attack traffic
- Exposed credential checks identify and block the use of stolen login credentials in real time
- Uploaded file scanning detects malware before it reaches your web servers or internal network
Fast Deployment and Simple Management
- Initial setup requires only a few clicks through the Cloudflare dashboard
- No professional services engagement or specialist training required for core deployment
- Integrates natively with Cloudflare DDoS protection, bot management, and other application security services
- Works with applications hosted on-premises, in the cloud, or in hybrid environments
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Use Cases
Blocking Common Web Application Attacks
Organisations facing persistent threats from SQL injection, cross-site scripting, and other OWASP Top 10 vulnerabilities can rely on Cloudflare WAF's pre-built managed rulesets to enforce baseline protection across all web-facing assets.
Preventing Account Takeover and Credential Stuffing
Cloudflare WAF checks incoming authentication requests against databases of exposed credentials. When stolen usernames and passwords are detected in use, the WAF blocks the attempt automatically, reducing the risk of account takeover without disrupting legitimate users.
Protecting Against Zero-Day Vulnerabilities
When new vulnerabilities are discovered, organisations often face a window of exposure before patches can be applied. Cloudflare WAF's machine learning capabilities and continuously updated managed rulesets help close that window by blocking exploit attempts proactively.
Detecting Malware in File Uploads
For applications that accept user-uploaded content, Cloudflare WAF scans files as they are submitted. This prevents malware from being stored or distributed through your application, protecting both your infrastructure and your end users.
Enforcing Custom Security Policies
Enterprises with specific compliance requirements or unique application behaviour can build custom WAF rules that reflect their own security policies. These rules run alongside managed rulesets for layered, organisation-specific protection.
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Cloudflare WAF Pricing
Cloudflare WAF is available across several plan tiers to suit different business needs:
- Pro - Suitable for professional websites with standard security requirements
- Business - Designed for small to mid-size businesses requiring stronger protection and support
- Enterprise (Contract) - Tailored for mission-critical applications with custom pricing, advanced capabilities, and dedicated support options
TechPower works with organisations to identify the right plan and configuration based on their application portfolio, risk profile, and budget.
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How TechPower Helps
Buying directly through a vendor is straightforward, but getting the most value from enterprise security tools requires more than a licence. As a Cloudflare partner, TechPower provides the advisory and technical capability to help you deploy with confidence.
What you get when you work with TechPower:
- Needs assessment - We review your application landscape and identify where Cloudflare WAF delivers the most impact
- Plan and configuration guidance - We help you select the right tier and configure rulesets that align with your security policies and compliance requirements
- Integration support - We ensure Cloudflare WAF works effectively alongside your existing security stack, including SIEM, identity, and network security tools
- Ongoing management - For organisations without dedicated security teams, TechPower can provide managed support to monitor, tune, and update your WAF configuration over time
- Consolidated procurement - Bundle Cloudflare WAF with other IT security and infrastructure services through a single trusted supplier
To discuss Cloudflare WAF for your organisation, contact the TechPower team today.