Pure1 AIOps - Intelligent Storage Management for Enterprise Fleets
Pure1 is the cloud-based AIOps management platform included with every Pure Storage (Everpure) subscription and support contract. It gives IT teams a single, unified interface to monitor, manage, plan, and automate storage operations across their entire fleet - from anywhere, using just a web browser or mobile app.
Whether you manage a handful of arrays or hundreds of edge locations, Pure1 transforms storage observability into actionable intelligence, helping your team stay ahead of issues before they affect users or applications.
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What Is Pure1?
Pure1 is Pure Storage's always-on AIOps platform built to simplify enterprise storage management at scale. It consolidates health monitoring, AI-driven capacity planning, workflow automation, and Evergreen subscription management into one SaaS experience - at no additional cost to active Pure Storage customers.
With over 40,000 active customers relying on Pure1 as their single pane of glass, it has become one of the most widely adopted storage management platforms in the enterprise market.
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Key Capabilities
Fleet-Wide Observability
- Monitor health, performance, capacity, and risk across all arrays and locations from a single dashboard
- Surface anomalies, alerts, and logs before issues escalate to user-facing impact
- Gain topology visibility to simplify VM troubleshooting across complex environments
- Pure1 has caught over 10,000 anomalies before customers experience any disruption
AI-Powered Planning and Optimization
- Use machine learning forecasts to right-size capacity and avoid over-provisioning
- Identify performance bottlenecks and energy inefficiencies across your fleet
- Get proactive recommendations to reduce risk and optimize spend
- Pure1 Copilot lets you ask natural language questions about health, capacity, security, or cost
Workflow Orchestration and Automation
- Build and trigger automated workflows for disaster recovery, routine maintenance, and remediation tasks
- Connect to ITSM platforms, automation tools, and data protection ecosystems through built-in connectors
- Reduce error-prone manual processes with end-to-end workflow governance from a single interface
Evergreen Subscription Management
- Manage Evergreen subscriptions, Storage Service Units (SSU), and credits in one place
- Track SLA performance and usage with clear, real-time views
- Support self-service upgrades, expansions, and renewals through the Pure1 Copilot
- Over 1,000 non-disruptive Evergreen upgrades have been completed through the platform
Ecosystem Integration
- Connect Pure1 to VMware and other virtualization platforms using VM Analytics
- Export telemetry data via OpenTelemetry and REST APIs into your existing tools
- Stream logs and metrics to SIEM and observability platforms for security and compliance workflows
- Integrate with backup, DR, and data protection tools through native connectors
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Use Cases
Centralized Multi-Site Management
Organizations managing storage across distributed locations - including retail branches, edge sites, or regional data centers - can use Pure1 to centrally monitor and manage every array from one platform, eliminating the need for on-site IT staff at every location.
Proactive Incident Prevention
Rather than reacting to outages, IT teams can use Pure1's anomaly detection and health scoring to identify degrading conditions early and take corrective action before end users or applications are affected.
VMware Environment Optimization
Pure1's VM Analytics gives virtualization teams full visibility into storage performance at the virtual machine level, making it easier to troubleshoot bottlenecks and plan capacity in vSphere and VCF environments.
Disaster Recovery Automation
IT and infrastructure teams can use Pure1 Workflow Orchestration to automate DR runbooks, replacing manual, time-intensive processes with repeatable, auditable workflows triggered directly from alerts.
Subscription and Cost Governance
Finance and IT leadership gain clear visibility into consumption, credits, and SLA compliance, supporting better budget planning and reducing the risk of surprise overages or renewals.
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Why Pure1 Stands Out
- Included at no extra cost - Pure1 is bundled with all active Pure Storage subscriptions and support contracts, making it a high-value addition with zero incremental licensing overhead
- AIOps built for storage - Unlike generic monitoring tools, Pure1 is purpose-built around Pure Storage arrays, delivering deeper insight and more relevant recommendations
- Cloud-native SaaS delivery - No agents, no on-premises management servers, and no complex deployment - access Pure1 from a browser or mobile app from day one
- Copilot and natural language AI - Ask questions in plain language and get answers about your environment without having to dig through dashboards or run complex queries
- Proven at scale - Trusted by over 40,000 customers across industries including healthcare, financial services, retail, and managed service providers
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How TechPower Helps
As an authorized Pure Storage reseller, TechPower helps enterprise organizations get the most value from Pure1 and the broader Pure Storage portfolio. Our team of storage specialists works with you to:
- Assess your current environment - We evaluate your existing storage infrastructure, management gaps, and growth requirements to determine the right Pure Storage solution
- Guide the procurement process - From Evergreen//One to FlashArray and FlashBlade configurations, we help you select and size the right products so Pure1 can deliver full visibility from day one
- Support onboarding and integration - We help connect Pure1 to your existing ITSM, virtualization, and security toolsets so your team can realize value quickly
- Provide ongoing advisory support - Our team stays engaged post-deployment to help you leverage new Pure1 capabilities, manage renewals, and align your storage strategy to evolving business needs
Contact TechPower today to learn how Pure Storage and Pure1 can simplify your storage operations and reduce management overhead across your enterprise fleet.